Motional
Motional website redesign case study hero image

Motional Website Redesign

My Role(s)
Visual designer
UI Design
Template Design
Interaction Design
Problem

Motional's site loaded slowly enough to stop people exploring it, and its content lacked cohesion. As a young brand in the autonomous vehicle industry, it needed the site to do far more for career seekers.

Result

A re-platformed site built on a lighter component library that kept the interactive feel. Job application views rose 89% and time spent on site increased 144x.

Where it started

Upon digging into the project and working with the Motional internal stakeholders, a few insights were found to help guide the design process. The site had not only a problem with load times which inhibited users from exploring and learning more about Motional, but also had an issue with content cohesion.

Motional Interactive component showcasing features of their self driving cars

On the design side, to address these challenges, we streamlined the interactive elements and content of the existing site into a lighter weight set of components for building out pages. This allowed the content to still be brought to life and stay interactive without compromising consistency.

View of Motional.com's homepage on a mobile viewportMotional's timeline component on an internal pageMotional's slider component on the homepage
Key Screens & components of Motional.com

With this in mind we built out the design framework and structure for the component library in Figma including the unique stand-out components that still allowed for the site to keep its interactive and forward-thinking vibe. This allowed for a rapid site build out that didn't compromise on the details. Utilizing variables in Figma we kept consistency across the library with a one stop shop area for any changes that needed to be made along the way. The components themselves were also built to be auto scaling with auto layouts to handle transitions between screen types seamlessly requiring less upkeep as the library evolved and expanded.